Grow Your Customer Base with Integrated WIFI Solutions
In today’s hyper-connected world, your business’s WiFi network can be more than just a service – it can be a powerful tool to grow your customer base, gather feedback, and drive repeat business. At Nexlo, we help businesses turn everyday digital touchpoints into high-impact growth channels. One of the most effective and underutilised tools? Your on-premises WiFi integrated with our SendPulse Marketing Automation Platform.
What is WIFI Marketing?
WiFi marketing enables your customers to access your free internet connection by logging in to your WIFI solution with an email address, phone number, or social media profile. This small exchange not only gives customers convenient access but also allows your business to collect valuable first-party data in a privacy-compliant way.
This exchange takes place with what is called a captive portal – login screen that appears before internet access is granted but after the customer connects to your WIFI. Captive portals are commonly used in hospitality, retail, and tourism environments and can be customised with your branding, terms of service, and marketing consent requests.
We take this a step further with by integrating, automating and intelligently connecting these customers to your broader marketing efforts.
Key Benefits of WiFi Marketing + SendPulse Integration
Effortless Data Collection
The moment a customer connects to your WiFi through the captive portal, their information is seamlessly synced to SendPulse. No clipboards, manual data entry, or follow-up needed. You get:
Verified email addresses and phone numbers
Accurate time and location of visit
Consent to communicate (where applicable)
No more missed opportunities. Every WiFi login becomes a new contact in your CRM.
Automated Feedback Requests
Once a customer connects, SendPulse can automatically send a follow-up message asking for feedback. Choose from:
Quick rating surveys
Google or TripAdvisor review links
Simple WhatsApp replies
This helps you gather real-time insights while your brand is still fresh in the customer’s mind.
Continuous feedback loop → Better service → Happier customers.
Grow Your Marketing Lists
Every WiFi user can be automatically added to targeted email or WhatsApp campaigns via automations. Examples include:
Welcome offers for first-time visitors
Birthday discounts
Loyalty rewards for frequent visitors
Invitations to exclusive events
This creates a self-growing, self-segmenting customer database -without extra admin.
Hyper-Personalised Campaigns
Because we capture time, frequency, and location of visits, you can build powerful segments like:
“Visited more than 3 times in a month”
“Only visited once”
“Last visit over 30 days ago”
Now you can send highly personalised and timely messages to bring customers back, automatically.
Why Nexlo?
At Nexlo, we specialise in turning underutilised tech into business growth. Our WiFi marketing solutions are:
Fully GDPR/POPIA-compliant
Integrated with your existing SendPulse account
Designed for hospitality, retail, and tourism businesses
We don’t just give you tools – we deliver seamless, results-driven digital experiences.
Let’s help you unlock the hidden value of your WiFi network. Whether you’re in hospitality, retail, or tourism, WiFi marketing + SendPulse can help you collect feedback, grow your audience, and drive loyalty – automatically.
